Sans Normal Olliz 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Brightly Stories' by Graphicxell, 'Lyu Lin' by Stefan Stoychev, 'TT Hoves Pro' by TypeType, and 'Giane Gothic sans' by XdCreative (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, friendly, modern, approachable, playful, clean, approachability, clarity, modernity, display impact, brand warmth, rounded, geometric, chunky, soft corners, high legibility.
A rounded geometric sans with heavy, even strokes and a smooth, monoline construction. Curves are built from near-circular bowls and open apertures, while terminals and joins are softened rather than sharply cut. Counters are generous and shapes are compact, giving the letters a sturdy, high-ink presence without looking cramped. The lowercase shows simple, single-storey forms (notably a and g), and the numerals are straightforward and highly legible with broad curves and clear differentiation.
This font performs well in branding and headline settings where a friendly, rounded voice is needed. Its sturdy shapes and open counters also make it suitable for UI labels, product packaging, and short-to-medium text in marketing materials, especially at larger sizes where the soft geometry is most apparent.
The overall tone is friendly and contemporary, with a soft, welcoming rhythm that feels more human than strictly technical. Its rounded geometry reads playful and accessible, making it well-suited to upbeat messaging while still staying clean and organized.
The design appears intended to deliver a contemporary geometric look with softened, approachable forms, prioritizing clarity and visual warmth. It aims to balance strong presence with smooth readability for modern, consumer-facing communication.
The design maintains consistent weight and curvature across the set, producing an even texture in text. Round letters (o, e, c) and bowl-based forms (b, p, q, d) feel especially cohesive, while diagonals (v, w, y) keep a solid, stable stance. Punctuation in the sample appears robust and visually balanced at display sizes.