Sans Normal Asnug 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Grift' by 38-lineart, 'Aspira' and 'Neutro' by Durotype, 'Oktah Round' by Groteskly Yours, 'Equip' by Hoftype, 'TT Norms Pro' by TypeType, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: ui text, web copy, product design, wayfinding, presentations, clean, modern, neutral, friendly, technical, clarity, versatility, readability, modern utility, geometric, rounded, open apertures, high legibility, balanced.
A clean sans with largely geometric construction and smooth, circular bowls. Strokes appear consistent and even, with rounded curves and flat, squared terminals that keep the texture crisp. Counters are generous and apertures stay open, helping letters like C, G, e, and s read clearly. Proportions feel balanced and contemporary, with straightforward capitals and simple lowercase forms (single-storey a and g) that maintain a steady rhythm in text.
This font is well-suited to interface typography, web and app copy, and product communications where consistent rhythm and quick recognition matter. Its open counters and clean construction also make it a solid choice for signage and informational layouts, as well as slide decks and reports that mix text with numerals.
The overall tone is modern and neutral, projecting clarity and practicality rather than personality-driven eccentricity. Rounded forms soften the voice slightly, giving it a friendly, accessible feel while remaining professional and restrained.
The design appears intended as a versatile, contemporary sans for everyday reading and system-like clarity, emphasizing straightforward forms, stable spacing, and reliably readable letter shapes across sizes.
The uppercase set leans toward simple, geometric silhouettes, while the lowercase introduces gentle asymmetries that improve word-shape recognition. Numerals are clear and utilitarian, with smooth curves and minimal ornament, suitable for mixed alphanumeric settings.