Sans Normal Obmes 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Good' by FontFont, 'Asket' by Glen Jan, and 'TT Hoves Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, retro, playful, confident, impact, approachability, display, nostalgia, rounded, blocky, soft corners, compact, chunky.
A heavy, rounded sans with compact counters and broadly curved bowls that give most forms a soft, inflated silhouette. Strokes are consistently thick with simple, squared terminals, while curves are smooth and generous, producing a sturdy, poster-like rhythm. Uppercase shapes read as wide and stable, and the lowercase keeps a straightforward, single-story feel where applicable, with minimal detailing and strong figure–ground contrast.
Best suited to display contexts where strong presence is needed—headlines, posters, logos, packaging, and short, emphatic lines. It can also work for signage and social graphics, especially when set with generous spacing to maintain clarity.
The overall tone is bold and approachable, mixing friendliness with a slightly vintage, sign-painter energy. Its chunky curves and tight apertures feel playful and informal, while the dense black shapes communicate confidence and impact.
The font appears designed to deliver maximum visual impact with a warm, rounded voice—prioritizing bold silhouettes, quick recognition, and a friendly, retro-leaning personality for prominent display typography.
The design favors solid masses over openness: counters are relatively small and joins are sturdy, which boosts presence at larger sizes but can make dense text feel dark. Numerals match the letters in weight and roundness, supporting cohesive headline setting.