Sans Normal Orlab 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Grupi Sans' by Dikas Studio, 'Gibstone' by Eko Bimantara, 'Trade Gothic Display' by Monotype, 'Otoiwo Grotesk' by Pepper Type, 'Nuber Next' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, retro, straightforward, impact, clarity, approachability, modernity, display strength, geometric, rounded, blocky, compact, heavy.
A heavy, geometric sans with broad, rounded curves and sturdy, uniform strokes. Counters are relatively small and openings are tight, creating dense letterforms with a strong, poster-like color on the page. Terminals are clean and mostly square-cut, while curves (notably in C, G, O, and S) stay smooth and circular. The lowercase is compact and sturdy, with a single-storey “a” and “g” and a short-armed “t,” reinforcing a simple, modern construction.
Best suited to headlines, branding, packaging, and display typography where a strong, friendly presence is needed. It can also work for short callouts, labels, and signage, especially at medium to large sizes where the rounded shapes and compact counters remain clear.
The overall tone is bold and approachable—more upbeat and contemporary than formal. Its chunky proportions and rounded geometry give it a slightly retro, headline-forward energy, while the clean finishing keeps it practical and direct.
The design appears aimed at delivering maximum impact with simple, geometric forms—prioritizing immediacy, clarity, and a cohesive, modern feel. Its restrained detailing and robust shapes suggest it was drawn to perform reliably in bold, attention-grabbing settings.
Spacing reads generous in larger sizes, but the tight apertures and small counters suggest the texture can become quite dark in continuous text. Numerals are stout and highly legible, matching the letters’ rounded, compact construction.