Sans Normal Vemen 7 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: branding, headlines, packaging, posters, social graphics, friendly, casual, approachable, playful, modern, warmth, readability, informality, personality, ease, rounded terminals, soft corners, smooth curves, informal.
This is a rounded, italic sans with smooth curves and softly finished terminals. The letterforms show a consistent forward slant and a compact vertical feel, with relatively short lowercase proportions and generous rounding in bowls and shoulders. Strokes stay fairly even, creating a steady color on the page, while the italic angle and subtly varied curves keep the rhythm lively. Counters are open and clear, and the figures follow the same friendly, rounded construction as the letters.
It works well for branding that benefits from warmth—such as lifestyle, food, education, and community-focused projects—especially in headlines, subheads, and short UI phrases. The italic slant and rounded construction also suit packaging, posters, social graphics, and editorial callouts where a personable tone is desired. For dense body text, it is likely best used selectively (quotes, lead-ins, captions) rather than as a long-form workhorse.
The overall tone is friendly and approachable, with a casual, conversational feel. Its right-leaning motion and rounded shapes add warmth and a slightly playful energy without becoming novelty or overly quirky. The texture reads modern and informal, suited to designs that want to feel human and accessible.
The design appears intended to provide an easygoing, humanist-leaning sans voice with a built-in sense of motion. Rounded geometry and soft terminals suggest an emphasis on friendliness and comfort, while maintaining enough structure for clear reading in short-to-medium text. The italic posture looks like a core stylistic choice rather than an afterthought, aiming for expressive emphasis without losing clarity.
In the samples, spacing looks comfortable and the rounded joins help maintain a smooth reading flow. The overall silhouette stays cohesive across uppercase, lowercase, and numerals, reinforcing a unified, friendly voice.