Print Apmis 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, social media, quotes, branding, casual, friendly, playful, approachable, handmade, human warmth, casual clarity, handwritten charm, everyday notes, monoline, rounded, loose, bouncy, organic.
A casual handwritten print with monoline strokes and softly rounded terminals. Letterforms are slightly condensed with a lively, uneven rhythm, showing natural pen pressure and small variations in stroke smoothness. Curves are open and generous, counters are clear, and joins stay simple and unconnected, keeping words readable in continuous text. Ascenders and descenders are moderately long, and the overall spacing feels airy and informal rather than tightly engineered.
Well suited to short headlines, posters, packaging callouts, and social graphics where a friendly hand-drawn feel is desired. It also works for quotes, invitations, labels, and light branding applications that benefit from an approachable, personal tone, especially at medium to larger sizes.
The tone is warm and conversational, like quick marker notes or personal journaling. Its relaxed proportions and subtly wobbly strokes give it an easygoing, human presence that feels playful without becoming overly quirky.
The design appears intended to capture the look of neat, everyday handwriting—clean enough for clear reading, but informal enough to feel personal. Its consistent monoline construction and restrained quirks suggest a focus on versatile, friendly display and text accents rather than formal typography.
Uppercase forms are straightforward and legible with minimal flourish, while lowercase introduces more personality through varied bowls and slightly irregular baselines. Numerals follow the same handwritten logic, with simple construction and rounded shapes that match the alphabet’s casual texture.