Sans Contrasted Habu 5 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: sports branding, team apparel, posters, headlines, packaging, athletic, industrial, retro, assertive, military, impact, ruggedness, sportiness, signage, retro edge, octagonal, chamfered, blocky, compact, angular.
A heavy, geometric display sans with strongly chamfered corners and an overall octagonal construction. Strokes are mostly straight and planar, with crisp cuts and occasional wedge-like notches that create visible stroke modulation and sharp interior joins. Counters tend to be rectangular or tightly squared, and many glyphs use flattened curves or segmented arcs rather than smooth rounds, producing a rigid, machined rhythm. Uppercase forms are broad and imposing, while lowercase keeps the same block-built logic with sturdy stems and compact bowls; numerals follow the same cut-corner, scoreboard-like vocabulary.
Best suited for high-impact display work such as sports branding, team or event graphics, bold headlines, posters, and punchy packaging. It also fits labels, equipment-inspired identities, and short UI callouts where a tough, engineered voice is desired, rather than extended reading text.
The tone is forceful and utilitarian, with a sports-and-equipment energy that reads as tough, competitive, and slightly retro. Its angular reductions and tight apertures give it a disciplined, tactical feel that can also suggest industrial labeling or military-style stenciled signage—without literal stencil gaps.
The letterforms appear designed to deliver maximum impact through broad, block-like geometry and consistent chamfered detailing. The repeated cut-corner motif and notched modulation suggest an intention to echo athletic lettering and industrial signage while maintaining a cohesive, modern display rhythm.
The sample text shows dense, even texture and strong silhouette recognition driven by the repeated chamfers and wedge cuts. The design favors flat terminals and abrupt joins, which enhances impact at larger sizes but can make small-size paragraphs feel tight due to compact counters and heavy massing.