Sans Faceted Fuhu 3 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, sportswear, packaging, dynamic, industrial, sporty, techy, assertive, impact, motion, edge, modernity, ruggedness, angled, faceted, slanted, compact, sturdy.
A slanted, heavy sans with sharply faceted construction that replaces smooth curves with planar cuts and chamfered joins. Strokes stay largely even in thickness, with tight apertures and small counters that emphasize mass and solidity. Terminals often end in angled slices, and rounded forms (like O, C, and 0) read as polygonal shells rather than true ovals. Spacing is moderately tight, and the overall rhythm is energetic and forward-leaning, with slightly varied letter widths that keep text lively rather than strictly uniform.
Best suited to headlines, short statements, and brand marks where its faceted texture can be seen clearly. It also works well for energetic campaigns—sports, automotive, tech, or industrial-themed graphics—and for packaging or labeling that benefits from a rugged, engineered look.
The tone is brisk and forceful, with a mechanical, engineered feel created by the angular facets and sliced terminals. It suggests speed and performance—more “built” than “drawn”—and reads as confident and utilitarian rather than refined or delicate.
The design appears intended to deliver an italicized, high-impact sans voice while maintaining clear letter silhouettes, using faceted geometry to create a distinctive, machine-cut personality that stands apart from smoother, more neutral italics.
In running text the faceting becomes a consistent texture, especially noticeable in bowls and curves where the corners create a crystalline sparkle. The numerals match the same cut, angular logic, supporting a cohesive voice for data or display lines.