Sans Normal Vimey 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'EquipCondensed' by Hoftype, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui labels, branding, advertising, editorial decks, packaging, clean, friendly, modern, casual, approachable, emphasis, clarity, modernity, approachability, versatility, rounded, oblique, humanist, open counters, soft terminals.
A slanted sans with rounded geometry and smooth, continuous curves. Strokes are even and steady, with soft terminals and gently tapered joins that keep the texture clean rather than sharp. Proportions feel balanced with a moderate x-height and open apertures, giving letters airy counters and clear internal shapes. The overall rhythm is slightly elastic across glyphs, with a subtle, naturalistic variance that keeps the line lively while remaining consistent.
Well-suited for user interfaces, marketing, and brand systems that want a clean sans voice with added motion from the slant. It performs especially well in headings, callouts, and short-to-medium text where clarity and a contemporary feel are priorities.
The italic slant and rounded construction create a light, energetic tone that reads as contemporary and approachable. It feels informal without becoming playful or quirky, lending a straightforward, friendly voice to headlines and short passages.
Likely designed as a versatile italic companion for modern sans typography, aiming to add emphasis and momentum while preserving legibility. The rounded, low-drama shapes suggest an intention to remain broadly usable across digital and print applications without visual harshness.
Uppercase forms stay simple and geometric, while the lowercase introduces more humanist warmth through curved shoulders and open bowls. Numerals share the same soft, rounded treatment and keep a clear, readable silhouette in running text.