Sans Normal Ifmid 12 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, kids content, friendly, casual, playful, approachable, handmade, humanist warmth, casual clarity, handwritten feel, friendly branding, rounded, soft terminals, slanted, monoline, informal.
A slanted, rounded sans with a monoline feel and softly blunted terminals throughout. Curves are generous and slightly irregular in a controlled way, giving strokes a marker-like smoothness rather than geometric precision. Proportions lean open and legible, with roomy counters, rounded bowls, and a gently springy rhythm that becomes especially apparent in the lowercase. Figures are simple and clear, matching the same soft, hand-drawn voice as the letters.
This font suits friendly branding, packaging, café or lifestyle signage, posters, and social media graphics where an approachable handwritten tone is desirable. It also works well for short paragraphs, quotes, and headings that benefit from warmth and motion, including education- or family-oriented materials.
The overall tone is warm, personable, and lightly playful—more like neat handwriting than a strict text face. Its easygoing slant and rounded shapes create a friendly, conversational impression that feels informal without becoming messy.
The design appears intended to offer a clean, readable sans with a handwriting-inspired slant—capturing human warmth and approachability while keeping forms consistent enough for practical setting.
Capital forms stay relatively straightforward and sign-like, while the lowercase introduces more personality through curved joins and slightly asymmetric shapes. The punctuation and numerals maintain the same softened, casual construction, supporting consistent texture in mixed-content settings.