Sans Superellipse Ustu 7 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, signage, packaging, techno, industrial, futuristic, sporty, game ui, impact, modernity, systematized geometry, tech branding, squared, rounded corners, modular, geometric, high impact.
A compact, geometric sans built from squared forms with generously rounded corners. Strokes are heavy and consistent, with crisp terminals and minimal modulation, producing a blocky, engineered texture. Counters tend toward rounded-rectangle apertures, and many curves resolve into superelliptical corners rather than true circles. The overall rhythm is wide and steady, with straightforward construction and clear separation between forms in both caps and lowercase.
Best suited for short, high-impact text such as headlines, poster typography, brand marks, product packaging, and wayfinding where a strong geometric presence is desirable. It also fits UI-style display settings—like game menus or tech graphics—where squared-rounded forms support a sleek, engineered look.
The letterforms read as technical and modern, evoking digital interfaces, motorsport branding, and sci‑fi titling. Its squared-round geometry feels purposeful and industrial rather than friendly, giving headlines a confident, performance-driven tone.
The design appears intended to deliver a bold, contemporary display voice by combining rectangular construction with rounded corners, balancing a mechanical feel with smooth, controlled curvature for clarity and visual punch.
Uppercase shapes emphasize sturdy rectangles and softened corners, while lowercase maintains the same modular logic for a cohesive voice. Numerals follow the same squared-round theme, reinforcing a consistent, system-like aesthetic across alphanumerics.