Sans Normal Omdez 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Conamore' by Grida and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, utilitarian, clarity, impact, modernity, versatility, geometric, rounded, sturdy, high-impact, crisp.
A heavy, geometric sans with broad, even strokes and smoothly rounded curves. Counters are open and mostly circular, giving letters like C, G, O, and Q a clean, constructed feel, while joins and terminals stay straightforward and unembellished. The lowercase shows a single-storey a and g, a compact, sturdy rhythm, and short, pragmatic terminals on forms like t and f. Numerals are wide and solid with simple shapes, matching the overall emphasis on clarity and punch.
Well-suited to headlines and short statements where strong presence and quick legibility are needed. It also fits branding, packaging, and signage that benefit from a modern geometric voice and high contrast against backgrounds at medium-to-large sizes.
The tone is direct and contemporary, with a friendly geometric warmth rather than a technical chill. Its weight and uncomplicated construction feel confident and practical, making messages read as assertive without becoming aggressive.
The design appears intended as a versatile geometric workhorse that prioritizes clear silhouettes, consistency, and impact. Its simplified lowercase forms and robust proportions suggest an aim toward straightforward readability in contemporary graphic applications.
Round letters read especially smooth and consistent, while diagonal-heavy capitals (V, W, X, Y) keep a stable, engineered geometry. Spacing appears designed for strong display presence, with tight, dense text color in paragraphs.