Sans Normal Kedig 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Mute' by Indian Type Foundry, 'Basic Sans' and 'Corporative Sans' by Latinotype, 'Priva' and 'Priva Pro' by Monotype, 'Quebec Serial' by SoftMaker, and 'Nogal' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, friendly, impact, motion, clarity, approachability, modernity, oblique, rounded, geometric, compact, sturdy.
A heavy, oblique sans with broad, rounded strokes and smooth, continuous curves. The overall construction feels geometric, with circular bowls and clean, open counters, paired with straightforward, no-fuss terminals. Uppercase forms are compact and stable; lowercase maintains a clear, readable skeleton with simple single-storey shapes where visible and a consistent, sturdy rhythm. Numerals match the letterforms’ weight and curvature, keeping a cohesive, headline-forward texture.
Well-suited for attention-grabbing headlines, posters, and promotional graphics where a compact, energetic voice is needed. It can also work effectively in branding and packaging—especially for products or teams that benefit from a modern, sporty emphasis—while remaining legible in short subheads and callouts.
The slanted, weighty presence gives the font a fast, forward-leaning tone that reads as confident and energetic. Rounded geometry softens the mass, adding an approachable, contemporary feel rather than a hard industrial one.
Likely designed to deliver a bold, contemporary sans voice with built-in motion from an oblique stance, prioritizing immediate impact and clarity. The rounded, geometric drawing suggests an aim for broad usability in display contexts while keeping a friendly, approachable edge.
The combination of thick strokes and oblique angle creates strong momentum and makes the face especially impactful at larger sizes. Curves and joins stay smooth and uniform, producing an even, solid color across words without sharp calligraphic contrast.