Sans Rounded Ogmi 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, ui text, posters, friendly, casual, modern, approachable, playful, soften tone, add motion, improve friendliness, keep readability, rounded, monolinear, soft, airy, slanted.
A slanted, rounded sans with monolinear strokes and soft, fully curved terminals. The forms lean consistently to the right and favor open apertures and generous counters, producing a clean, breathable texture in text. Capitals are simple and geometric with rounded joins, while lowercase shapes keep a smooth handwritten-influenced flow; the single-storey a and g reinforce the informal construction. Numerals follow the same rounded, streamlined logic, with a simple 1 and softly shaped 2–3, giving figures a cohesive, unobtrusive presence.
It works well for branding systems that want a friendly, modern voice, as well as packaging and headlines where rounded forms add approachability. In editorial pull quotes and short-to-medium UI text, the open shapes and smooth texture help maintain clarity while preserving personality. It also suits posters and social graphics where an italic, rounded sans can add motion without looking aggressive.
The overall tone is warm and easygoing, with a contemporary friendliness that feels conversational rather than formal. Its rounded endings and steady slant add a light, personable character suited to informal communication and lifestyle-oriented messaging.
The design appears intended to blend the cleanliness of a sans with the warmth of rounded, softened construction, delivering an italic style that reads smoothly in paragraphs while still feeling expressive. It aims for everyday usability with a distinctly approachable tone.
Letterforms maintain a consistent softness throughout, avoiding sharp corners and abrupt stroke endings. The rhythm in running text stays even and readable, with clear differentiation between similar shapes and a smooth baseline flow from the italic angle.