Serif Normal Lubal 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith, 'Candide' by Hoftype, 'Brenta' by Ludwig Type, and 'Strato Pro' by Mostardesign (names referenced only for comparison).
Keywords: headlines, editorial, book text, magazines, branding, classic, authoritative, formal, literary, readability, authority, tradition, editorial impact, formal tone, bracketed, crisp, stately, calligraphic, bookish.
This serif typeface shows strong stroke contrast with clearly bracketed wedge serifs and a crisp, upright stance. Capitals are broad and steady, with generous internal space in rounded forms and firm vertical stress. The lowercase maintains a traditional, readable structure with sturdy stems, compact joins, and rounded terminals where appropriate; the overall rhythm is even and text-oriented despite the pronounced contrast. Numerals are lining and similarly robust, with the 2 and 3 featuring pronounced beak-like terminals and the 8 built from two balanced bowls.
It performs well in editorial contexts such as magazine headlines, section openers, and pull quotes, where the contrast and sturdy serifs add presence. It can also work for book typography at comfortable sizes, as well as for identity systems that need a traditional, institutional or literary register.
The tone is classic and authoritative, evoking traditional book and editorial typography. Its strong contrast and emphatic serifs lend a formal, confident voice suited to serious or elevated messaging rather than casual or playful settings.
The design appears intended as a conventional, high-impact serif for reading and editorial display, balancing traditional proportions with pronounced contrast for strong page presence. It emphasizes familiar letterforms and clear serif structure to communicate credibility and permanence.
In paragraph use, the weight and contrast create a dark, confident typographic color, while the generous counters help keep larger sizes clear. The shapes lean toward conventional old-style and transitional cues, with sharp finishing details that give headlines a slightly dramatic, engraved feel.