Sans Normal Ammir 1 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'PT Schimetrik' by Paavola Type Studio, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, neutral, impact, clarity, modernity, approachability, geometric, rounded, open, solid, high-impact.
A solid, heavy sans with clean, geometric construction and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing a dense, even color on the page. Counters are generally open and circular/oval, with wide proportions and generous horizontal spacing that keep large text from feeling cramped. Terminals are crisp and squared-off, while bowls and curves stay soft, creating a balanced mix of firmness and approachability. The x-height is notably tall, and punctuation and figures read with straightforward, utilitarian forms.
Best suited to display settings where strong presence and quick readability matter—headlines, posters, and large-format messaging. It can also work for branding and packaging that needs a modern, approachable tone, and for signage or labels where bold letterforms help maintain clarity at a glance.
The overall tone is modern and confident, built for clarity and impact rather than delicacy. Its rounded geometry adds a friendly, approachable feel, while the strong weight and broad stance project authority and emphasis. The result is a clean, contemporary voice that feels at home in bold, direct messaging.
Designed to deliver a contemporary, geometric sans voice with maximum emphasis and reliable legibility at larger sizes. The tall lowercase and wide stance suggest an intention to keep text open and readable while maintaining a strong, confident footprint.
In the sample text, the font maintains steady rhythm across long lines, with clear differentiation between uppercase and lowercase and strong silhouette strength at display sizes. The figures share the same sturdy, geometric sensibility, supporting headline-style numerals and simple data callouts.