Sans Normal Okref 12 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, confident, friendly, clean, utilitarian, impact, clarity, legibility, modernity, versatility, geometric, sturdy, high x-height, open counters, soft corners.
A sturdy sans with heavy, even strokes and a broad footprint. Curves are smooth and largely circular/elliptical, paired with straight-sided joins that read crisp rather than calligraphic. The x-height is notably high, giving lowercase letters a large, blocky presence, while apertures and counters stay fairly open for readability. Terminals are mostly blunt and squared, with minimal flare, producing a clean, graphic rhythm. Numerals are full and rounded with consistent weight, matching the lowercase’s solid color on the page.
Best suited to headlines, posters, and branding where a solid, modern sans is needed with strong presence. It also works well for UI labels and wayfinding/signage thanks to its open counters and straightforward shapes, though longer passages may benefit from looser spacing or larger sizes to manage its dense color.
The overall tone is contemporary and straightforward, projecting clarity and confidence without feeling sterile. Rounded bowls and generous internal space add a mild friendliness, while the strong weight and compact detailing keep it assertive and practical.
The design appears intended to deliver a robust, contemporary sans that balances geometric cleanliness with approachable roundness. Its proportions and simplified terminals suggest a focus on legibility and impact across digital and display contexts.
At text sizes, the dense stroke weight creates a strong typographic color, making it especially effective for short blocks and emphatic messaging. Uppercase forms feel stable and signlike, and the lowercase maintains a consistent, readable texture thanks to the high x-height and simple, uncluttered construction.