Sans Normal Adnog 14 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Compasso' by Plau (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, posters, modern, clean, approachable, dynamic, technical, friendly modernity, clear emphasis, geometric clarity, contemporary utility, rounded, open, oblique, airy, geometric.
A slanted, rounded sans with smooth, continuous curves and largely monoline construction. The forms lean on circular and elliptical geometry, with open apertures and generous interior counters that keep letters clear at display and text sizes. Terminals are clean and mostly straight-cut, while diagonals and joins stay crisp, giving the italic angle a consistent forward rhythm. Overall proportions feel spacious, with broad capitals and a steady baseline, and figures that match the same rounded, open-ended style.
Works well for brand identities, headlines, and short-to-medium text where a modern italic presence is desired. Its open counters and rounded geometry support legibility in UI labels, wayfinding, and packaging, especially when a clean but personable sans tone is needed.
The tone is contemporary and upbeat, with a friendly softness from the rounded bowls and open shapes, balanced by a precise, engineered neatness. The consistent slant adds motion and emphasis without becoming calligraphic, creating a confident, modern voice suitable for active, forward-looking branding.
The design appears intended to deliver a contemporary sans italic that feels both precise and approachable. By combining geometric roundness with restrained, clean terminals and a consistent slant, it aims to provide emphasis and motion while remaining highly readable and versatile in everyday design contexts.
The uppercase set reads structured and stable, while the lowercase introduces more fluidity through single-storey forms and simplified constructions. Curved letters (C, G, O, Q) emphasize the geometric backbone, and the numerals maintain the same open, rounded presence for cohesive alphanumeric texture.