Sans Normal Bazi 3 is a very bold, very wide, medium contrast, reverse italic, normal x-height font visually similar to 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, chunky, retro, cartoon, punchy, attention grab, playful display, retro flavor, informal branding, rounded, soft corners, tilted, bouncy, compact counters.
A heavy, rounded sans with an overall leftward slant and a lively, uneven rhythm. Letterforms are built from broad, simplified shapes with softened corners and shallow, sometimes squarish curves, giving counters a compact, punched-out look. Width and internal spacing vary noticeably from glyph to glyph, creating a hand-cut, display-driven texture rather than a strictly regular system. Terminals are blunt and full, and the numerals follow the same chunky construction with simple, high-impact silhouettes.
Best suited to headlines, posters, and short display copy where its chunky shapes and tilt can carry a strong graphic voice. It also fits playful branding, packaging, and logo-style wordmarks that benefit from a friendly, high-impact silhouette. For longer passages, larger sizes and generous line spacing help maintain clarity.
The tone is bold and humorous, with a retro sign-painting and cartoon-title energy. Its exaggerated mass and jaunty tilt make it feel informal and attention-seeking, suited to friendly or irreverent messaging rather than formal communication.
This design appears intended as a characterful display sans that prioritizes immediacy and personality over neutrality. The combination of heavy weight, rounded construction, and left-leaning stance suggests a goal of creating an energetic, approachable headline tool with a distinctly playful presence.
The strong slant combined with variable glyph widths produces a pronounced forward motion in words and a slightly wavy baseline impression in continuous text. Dense strokes and tight counters suggest it will hold up best at larger sizes where interior openings remain clear.