Sans Normal Miva 5 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'ATC Duel' by Avondale Type Co., 'Muller Next' by Fontfabric, 'Arlen' by Groteskly Yours, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, branding, playful, chunky, retro, friendly, loud, impact, approachability, retro branding, display clarity, rounded, soft-cornered, bulky, compact, high-impact.
A heavy, rounded sans with broad proportions and tightly packed counters that create a solid, poster-like color on the page. Strokes are blunt-ended and generally monolinear in feel, with softened corners and circular bowls that read more geometric than calligraphic. The lowercase is dominated by a large x-height and compact apertures, while joins and terminals stay simple and sturdy for a consistent, blocky rhythm. Figures follow the same chunky construction, with strong silhouettes and minimal interior space.
Best suited to short, high-impact settings such as headlines, posters, packaging, and bold brand marks where its chunky silhouettes can dominate. It also works well for playful signage and promotional graphics, especially when set with generous tracking to open up the tight interior spaces.
The overall tone is bold and upbeat, leaning toward a retro display sensibility with a friendly, cartoon-adjacent warmth. Its dense forms and rounded geometry give it an approachable confidence—more fun and emphatic than formal or understated.
The design appears aimed at delivering maximum visual presence with rounded, geometric forms that stay legible and friendly at display sizes. Its compact counters and heavy mass suggest a deliberate emphasis on punchy, contemporary-retro branding rather than extended text readability.
Several letters show intentionally tight apertures and counters (notably in forms like S/s and e), which boosts impact at large sizes but can make interior detail feel compressed in longer passages. The weight and width create a strong horizontal presence, and the punctuation in the sample reads as robust and attention-grabbing alongside the letters.