Sans Superellipse Polul 7 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'FF Good' by FontFont and 'PODIUM Sharp' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, industrial, condensed, authoritative, retro, utilitarian, space saving, high impact, display clarity, modernized retro, rectilinear curves, rounded corners, compact, tall, punchy.
A compact, tall sans with squared-off curves that read like rounded rectangles, giving bowls and counters a superellipse feel. Strokes are heavy and even, with minimal modulation and a generally straight, vertical rhythm. Uppercase forms are narrow and disciplined, while lowercase keeps a straightforward construction with small, clean terminals and tight apertures. Numerals and punctuation match the same compressed, sturdy geometry, producing a dense, high-impact texture in text.
Best suited to headlines, posters, and signage where space is limited but strong presence is needed. It can also work for packaging and bold brand lockups that benefit from a condensed, high-density word shape, especially in short phrases and display settings.
The overall tone is pragmatic and forceful, with a slightly retro, industrial voice. Its narrow stance and blocky rounded forms convey efficiency and authority rather than softness, lending a poster-like urgency even at moderate sizes.
The design appears intended to maximize impact and economy of space through a tall, compact build and robust, uniform strokes. Its superellipse-like curves aim for a modernized, engineered look that stays clean and legible while maintaining a distinctive, compressed silhouette.
Curved characters (like C, O, S, and G) retain a squarish roundness instead of true circularity, which reinforces the mechanical, engineered character. The spacing appears tuned to maintain a consistent dark color in lines of text, emphasizing a solid typographic block.