Hollow Other Itmo 7 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, playful, circus, vintage, whimsical, toylike, novelty display, retro signage, playful branding, ornamental impact, inline, outlined, rounded, bubbly, decorative.
A decorative display face built from rounded, tubular letterforms with an outlined silhouette and a consistent inline knock-out that creates a hollow, two-stroke effect. Terminals are frequently bulbous and ball-like, giving many stems a pin-and-club finish, while curves stay smooth and generously rounded. The overall construction favors open counters and soft corners, with simplified, cartoonish geometry and a slightly irregular, hand-drawn feel. Spacing and proportions are lively rather than rigid, producing a bouncy rhythm across both caps and lowercase as well as the numerals.
Best suited to short, high-impact text such as posters, event titles, product names, and brand marks where the outlined inline detail can read clearly. It also fits playful signage and packaging applications that benefit from a friendly, retro display voice, especially at medium-to-large sizes.
The font reads as cheerful and nostalgic, evoking fairground signage, confectionery packaging, and playful retro display typography. Its hollowed interior detailing adds sparkle and novelty, making it feel theatrical and attention-seeking rather than serious or restrained.
The design appears intended to deliver a novelty, marquee-like presence through rounded forms, ball terminals, and a consistent hollow inline that turns each glyph into a decorative object. The goal is visual character and charm over neutrality, emphasizing silhouette, rhythm, and ornament for display typography.
The inline/outline structure is a defining feature and remains visible even in dense text, but the multiple contours and rounded terminals make it visually busy at smaller sizes. Numerals match the same tubular, outlined logic, keeping a cohesive, ornamental texture across mixed alphanumeric settings.