Sans Normal Lilod 13 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Mollen' by Eko Bimantara, 'Mozer' by Fontfabric, 'Interval Next' by Mostardesign, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, urgent, confident, compact, modern, impact, motion, space-saving, branding, oblique, condensed, heavy, tight, punchy.
A heavy, oblique sans with compact proportions and a tight, forward-leaning rhythm. Forms are built from broad, rounded curves paired with crisp terminals, giving letters a sturdy, slightly compressed silhouette. Counters are relatively small for the weight, and spacing appears tight, creating a dense texture that holds together well at display sizes. The overall construction is clean and uniform, with rounded bowls and pragmatic joins that emphasize solidity over delicacy.
Best suited to headlines and short blocks where density and impact are desirable, such as posters, sports and fitness branding, product packaging, and promotional graphics. It can also work for emphasis within UI or editorial layouts, but its tight counters and heavy color suggest keeping sizes comfortably large for maximum clarity.
The strong slant and dense blackness create a sense of speed and insistence, reading as energetic and action-oriented. Its compact stance feels efficient and assertive, projecting a contemporary, no-nonsense tone suited to attention-grabbing messaging.
The design appears intended to deliver high-impact, space-efficient typography with a sense of motion. By combining a strong oblique stance with compact, rounded sans forms, it aims to stay clean and modern while maximizing visual punch in limited horizontal space.
Uppercase shapes favor simple, geometric bowls and straightforward diagonals, while the lowercase maintains the same muscular feel with rounded interiors and short extenders. Numerals match the letterforms in weight and compactness, supporting cohesive headline and poster settings. The oblique angle is pronounced enough to be a defining feature, especially in longer lines of text.