Sans Normal Koluz 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'DIN Mittel EF' by Elsner+Flake, 'FF DIN' and 'FF DIN Paneuropean' by FontFont, 'FS Industrie' by Fontsmith, and 'PF DIN Text' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, confident, modern, dynamic, impact, motion, emphasis, display, slanted, compact, punchy, clean, rounded.
A heavy, forward-leaning sans with compact proportions and rounded, smoothly finished corners. Curves are full and continuous, while terminals cut cleanly with a consistent oblique angle, creating a fast, aerodynamic rhythm. Counters are relatively open for the weight, with rounded bowls (notably in O, Q, 8, 9) and a single-storey, straightforward lowercase that keeps forms simple and sturdy. Overall spacing feels tight and energetic, with strong black shape presence and minimal internal detailing.
Works best in short-to-medium display settings where its weight and slant can project speed and emphasis—headlines, posters, brand marks, sports and fitness graphics, and bold packaging callouts. It can also serve for navigational or promotional text when generous size and spacing are available.
The tone is assertive and kinetic, with a sporty, action-oriented feel created by the pronounced slant and dense strokes. It reads as contemporary and attention-grabbing, leaning more toward impact and momentum than quiet neutrality.
The design appears intended to deliver a strong, modern sans voice with built-in motion, using a consistent italic stance and rounded geometry to stay friendly while remaining forceful. Its simplified letterforms and dense color suggest a focus on high-impact communication and quick recognition.
Uppercase forms stay broad and stable despite the slant, while the lowercase shows compact joins and simplified construction that maintains clarity at display sizes. Numerals are robust and rounded, with a clear, substantial silhouette suited to signage-like emphasis.