Serif Normal Boboy 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Pueblito' by Corradine Fonts, 'Capital' and 'Lagom' by Fenotype, 'Capita' by Hoftype, and 'Doyle' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, book covers, branding, vintage, friendly, confident, playful, bookish, retro impact, softened classic, display legibility, print texture, rounded serifs, soft corners, ball terminals, ink traps, chunky.
A heavy, soft-edged serif with broad proportions and a compact, sturdy color on the page. Strokes are thick with gentle modulation and noticeably rounded joins, giving the letters a cushioned, carved feel rather than a sharp, mechanical one. Serifs are short and blunted, often reading as rounded brackets or small pads, and many letters show subtle notches and scoops at joints that create a slightly “inked” texture in text. Counters are relatively small for the weight, while apertures stay open enough to keep forms readable at display sizes.
Best suited to short-form typography where its dense weight and rounded serifs can read as intentional character—headlines, titles, packaging, labels, and brand marks. It can also work for large pull quotes or editorial display, but the heavy color and tight counters make it less ideal for long passages at smaller sizes.
The overall tone is warm and approachable, mixing a classic print sensibility with a slightly whimsical, retro flavor. Its soft terminals and bouncy shapes make it feel friendly and informal, while the serif structure keeps it grounded and traditional.
The design appears aimed at delivering a bold, vintage-leaning serif voice with softened details for friendliness and impact. Its combination of sturdy shapes, rounded serifs, and subtly notched joins suggests a display text serif meant to evoke classic print while staying approachable.
The face builds a strong rhythm through consistent rounding and a deliberate, slightly irregular edge profile that suggests printed or stamped output. Numerals match the letterforms in weight and softness, supporting cohesive headline and poster typography.