Slab Square Hisu 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Lievin' by Mofr24 (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, industrial, retro, sturdy, editorial, impact, legibility, ruggedness, vintage tone, blocky, square-cut, compact, bracketed, ink-trap-like.
A heavy slab-serif with broad proportions and a strong, rectangular construction. Strokes are consistently thick with minimal contrast, and the serifs read as substantial, flat slabs with a mostly squared-off finish. Counters are fairly open for the weight, while joins and interior corners show subtle notching that helps prevent dark clumping at text sizes. The lowercase is sturdy and workmanlike, with a two-storey “a,” a compact “e,” and a robust, slightly squared “s”; figures are similarly hefty and straightforward with stable, even color across a line.
Best suited to headlines, posters, and branding where a firm, attention-grabbing voice is needed. It can also work well for packaging and signage, especially where a rugged, retro-industrial feel is desirable. In longer text, it will read clearly but will remain visually assertive due to its dense weight and large serifs.
The overall tone is solid and assured, projecting a utilitarian, industrial confidence with a clear vintage editorial flavor. Its blocky slabs and dense color suggest reliability and impact rather than delicacy, making it feel authoritative and straightforward.
The design appears intended to deliver a bold, high-impact slab-serif voice with strong rectangular geometry and stable, even color. The subtle corner notches suggest an effort to keep forms crisp and legible while preserving a heavy, authoritative presence.
In the sample text, the font maintains an even texture and a strong baseline presence, with punctuation and caps carrying the same weighty, squared character as the letters. The broad set width and large slab serifs create a distinctive silhouette that stays readable but visually dominant.