Sans Normal Kekaz 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'ITC Franklin' and 'ITC Franklin Gothic LT' by ITC, 'Latino Gothic' by Latinotype, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, modern, friendly, impact, motion, emphasis, display, modernity, oblique, geometric, rounded, chunky, compact.
A heavy, oblique sans with broad, rounded curves and consistently thick strokes. The letterforms lean forward with a strong rightward slant, giving counters a slightly compressed, elliptical feel. Shapes are clean and largely geometric, with smooth joins and minimal detail, and terminals read as blunt or softly rounded rather than tapered. Overall spacing and proportions favor bold, compact silhouettes that stay legible at display sizes while keeping a simple, uniform rhythm.
This font is well suited to headlines, posters, and short, high-impact statements where bold, slanted typography helps communicate speed and emphasis. It also fits branding applications such as sports and fitness identities, product packaging, and promotional graphics where a confident, modern voice is needed. For longer passages, it will be most effective at larger sizes where the dense strokes and oblique angle can breathe.
The overall tone is energetic and confident, with a forward-leaning stance that suggests motion and urgency. Its chunky geometry and smooth curves keep it approachable, balancing toughness with a friendly, contemporary feel. The result reads as punchy and attention-grabbing rather than formal or delicate.
The design appears intended to deliver a bold, modern sans voice with built-in momentum from its oblique construction. Its simplified geometry and rounded massing prioritize immediate recognition and strong visual presence, aiming for energetic display use across branding and advertising contexts.
Uppercase forms appear sturdy and simplified, while lowercase retains the same bold mass and oblique momentum, producing a cohesive texture in sentences. Numerals match the weight and slant, supporting strong, consistent emphasis in mixed alphanumeric settings.