Sans Normal Likob 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Apres' by Font Bureau, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'URW Form' by URW Type Foundry, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, modern, dynamic, impact, emphasis, speed, display, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with compact, rounded letterforms and a strong forward slant. Strokes are low-contrast and smoothly joined, with generous curvature in bowls and corners that keeps the texture cohesive at large sizes. The proportions feel sturdy and slightly condensed in effect, with short-looking extenders and wide, stable counters that remain open despite the weight. Numerals match the letters in mass and slant, producing a consistent, bold typographic color across mixed text.
Best suited to headlines, poster copy, brand marks, and other display applications where bold, slanted emphasis is desirable. It can work for short bursts of editorial emphasis, pull quotes, and packaging callouts, and it performs well when you want a strong, energetic voice in a compact footprint.
The overall tone is energetic and forceful, with a forward-leaning posture that suggests speed and momentum. Its dense, dark texture reads as confident and attention-grabbing, leaning toward sporty and promotional messaging rather than quiet neutrality.
The design appears intended as a high-impact, modern sans italic that combines geometric roundness with substantial weight for immediate visibility. Its consistent curves and unified oblique rhythm prioritize bold emphasis and energetic presence in display settings.
The italic angle is pronounced enough to create a clear directional rhythm in words, while the rounded construction prevents the weight from feeling harsh. In longer lines the heavy slant and tight visual density become a defining stylistic signal, favoring impact over subtlety.