Sans Normal Abmur 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Articulo' by Gilar Studio, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui labels, branding, editorial, presentations, wayfinding, modern, clean, technical, neutral, efficient, emphasis, clarity, systematic, modernity, versatility, oblique, geometric, monoline, open apertures, round counters.
This is a slanted sans with a clean, monoline construction and broadly geometric proportions. Curves are smooth and near-circular in letters like C, O, and G, while straight strokes stay crisp and evenly weighted, keeping contrast minimal throughout. The italic angle is consistent across capitals, lowercase, and figures, creating a steady forward rhythm. Lowercase forms are compact with a straightforward two-storey “a,” a single-storey “g,” and open, readable apertures in letters like “e” and “s.” Numerals follow the same simple, modern logic, with rounded forms and uncluttered joins that maintain clarity at display sizes.
It suits interface typography, product and tech branding, and concise editorial settings where an italic voice is needed without sacrificing crispness. The clear shapes and open interiors also make it useful for charts, captions, and signage-style headings where quick recognition matters.
The overall tone is contemporary and pragmatic, with an understated voice that feels businesslike rather than expressive. Its forward slant adds energy and momentum without becoming decorative, giving it a lightly dynamic, editorial feel while staying controlled and neutral.
The design appears intended as a modern italic companion for a geometric sans system: energetic enough to differentiate emphasis, yet restrained and systematic for everyday communication. Its consistent slant and simple construction suggest a focus on clarity, contemporary tone, and versatile application across print and screen.
Stroke terminals are mostly clean and slightly angled, reinforcing the oblique stance. Round counters and generous internal space help keep the texture open in running text, and the consistent geometry across cases supports a cohesive, system-oriented look.