Sans Normal Asgur 16 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, editorial, branding, wayfinding, presentations, clean, modern, neutral, friendly, technical, versatility, clarity, modernization, neutrality, geometric, rounded, open apertures, high legibility, crisp terminals.
This is a clean, geometric sans with predominantly circular bowls and smooth, continuous curves paired with straight-sided verticals. Strokes are even and consistent, with crisp, squared terminals and minimal modulation. The uppercase has a broad, stable presence with simple constructions (a pointed A with a low crossbar, a symmetrical V/W, and a compact G with a horizontal bar), while the lowercase keeps a straightforward, largely single-storey feel where applicable and maintains clear counters and open apertures. Numerals are simple and utilitarian, with rounded forms for 0/8/9 and more linear, engineered shapes for 1/4/7, creating a balanced rhythm in running text.
It works well for interface copy and product typography where clarity and even color are important. The clean geometry and straightforward figures also suit presentations, signage, and contemporary brand systems that need a neutral, modern sans for headlines and supporting text.
The overall tone is neutral and contemporary, leaning slightly friendly due to the rounded geometry and open shapes. It reads as practical and dependable rather than expressive, with a subtle technical cleanliness that suits informational settings.
The design appears intended as a versatile geometric workhorse: a modern sans that stays out of the way, renders cleanly, and maintains consistent rhythm across capitals, lowercase, and numerals.
Letterforms show careful circular geometry in O/C/G and consistent corner handling across joins, producing a smooth texture at both display and text sizes. Spacing appears even and restrained, supporting clear word shapes in the sample sentences.