Sans Normal Asgiv 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Pulp Display' by Spilled Ink, 'Santral' by Taner Ardali, 'Gravita' by TipoType, and 'TT Commons Classic' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, friendly, clean, neutral, approachable, utility, legibility, modernity, clarity, versatility, geometric, rounded, open apertures, even rhythm, crisp terminals.
This typeface is a clean sans with a geometric backbone and gently rounded curves. Strokes stay even and consistent, with smooth circular forms in letters like O and C and straightforward, squared-off terminals. Counters are open and generous, contributing to clear interior space, while the lowercase shows simple, contemporary constructions with a single-storey a and g. Overall spacing and proportions create an even, steady texture in text without calling attention to eccentric details.
It performs well for interface typography, product copy, and general-purpose branding where clarity and a contemporary feel are important. The open counters and even rhythm also suit editorial layouts, signage, and presentation materials where quick scanning and steady legibility are needed.
The overall tone feels modern and approachable, balancing neutrality with a soft, friendly warmth from its rounded forms. It reads as practical and contemporary rather than expressive or decorative, lending a calm, everyday confidence to headlines and UI copy alike.
The design appears intended as a versatile, modern workhorse sans: simple geometric forms, restrained detailing, and consistent stroke behavior aimed at reliable readability across a wide range of everyday applications.
Uppercase shapes lean toward geometric simplicity, with strong verticals and broad curves; diagonals (A, V, W, X) are clean and direct. Numerals are clear and familiar, with rounded figures (0, 8, 9) maintaining a smooth, consistent silhouette that matches the letters.