Sans Normal Hydab 5 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, magazines, branding, packaging, posters, elegant, modern, refined, calm, readable italic, modern polish, editorial voice, subtle emphasis, oblique, humanist, open counters, airy, smooth.
A clean, slanted design with smooth, rounded construction and gently modulated strokes. Letterforms lean consistently forward with softly tapered terminals and open apertures that keep counters clear at text sizes. Proportions are balanced with a moderate x-height, and the overall rhythm feels even despite subtle width variation between characters. Numerals follow the same understated, curved logic, with simple shapes and a readable, contemporary stance.
Well-suited to editorial typography where an italic voice is needed for emphasis, intros, pull quotes, and headings. Its clarity and open shapes also make it a good choice for brand systems and packaging that want a modern, refined tone, as well as display lines that benefit from a smooth, flowing slant.
The overall tone is poised and editorial, combining a modern simplicity with a hint of sophistication from the italic posture and restrained contrast. It feels polished and calm rather than loud, lending text a quiet sense of momentum and refinement.
The design appears intended to provide a contemporary italic with high readability and a controlled, elegant texture—more polished than expressive, and versatile enough for both text emphasis and standalone typographic styling.
Uppercase forms appear straightforward and gently rounded, while lowercase shapes bring more personality through curved joins and soft terminal handling. The italic angle is stable across the set, supporting continuous reading lines without becoming overly calligraphic.