Sans Normal Hyrez 2 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, casual, friendly, airy, handwritten, friendly voice, informal tone, modern casual, humanist feel, slanted, monolinear, rounded, open apertures, soft terminals.
A slanted, monolinear sans with gently rounded forms and soft, tapered terminals that suggest a drawn-pen origin rather than rigid construction. Curves dominate the skeleton, with open apertures and generous internal space that keep counters clear even as strokes lean forward. Proportions feel slightly uneven in a human way, and the rhythm is lively, with subtle width differences across characters and numerals that enhance an informal texture. The figures are simple and flowing, matching the letters’ smooth, continuous stroke behavior.
Well suited to branding and packaging that want an informal, personable feel, as well as posters, social media graphics, and quote-style layouts where a casual slanted voice helps. It can also work for short editorial callouts or display copy when a softer, more human texture is desired.
The overall tone is approachable and conversational, with a light, breezy cadence that reads as personal and contemporary. Its forward slant adds energy and motion without feeling aggressive, making the voice feel upbeat and friendly rather than formal.
The design appears intended to bridge clean sans readability with a subtle handwritten character: smooth curves, soft endings, and a consistent forward slant create a friendly, energetic text color. The emphasis is on an easygoing, modern voice that remains legible in continuous reading while adding warmth and motion.
Uppercase shapes stay clean and uncomplicated, while lowercase forms carry much of the personality through single-storey-style simplicity and rounded joins. The design favors clarity over precision, giving text a relaxed, handwritten inflection in paragraphs and a lively presence in short lines.