Sans Normal Wubay 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Sole Sans' by CAST, 'Benton Sans Std' by Font Bureau, 'ITC Franklin' and 'ITC Franklin Gothic LT' by ITC, 'Carnova' by Typotheticals, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: packaging, posters, children’s, headlines, social media, friendly, handmade, casual, playful, approachable, human touch, approachability, informal branding, playfulness, rounded, chunky, soft, informal, quirky.
A rounded, hand-drawn sans with chunky strokes and softly blunted terminals. Letterforms are built from simple, slightly uneven curves and straight segments, giving a subtly wobbly outline and a natural, marker-like texture. Counters are generally open and generous, with compact proportions and modest apertures; overall spacing feels even, though glyph widths vary in a deliberately organic way. Numerals and punctuation match the same softened geometry, maintaining a cohesive, informal rhythm in text.
Well-suited to packaging, labels, posters, and casual display where a personable voice is desired. It also works for children’s materials, event graphics, and social media visuals that benefit from a warm, approachable texture. For best results, use at medium to large sizes where the subtle wobble and softened details stay clear.
The font conveys a friendly, homemade tone—playful without becoming overly decorative. Its gentle irregularities add warmth and personality, suggesting a human touch suited to informal communication and upbeat branding.
The design appears intended to deliver a clean sans structure with an intentionally imperfect, hand-drawn finish—prioritizing friendliness and character over strict geometric precision.
Stroke endings tend to be rounded and slightly flattened, and joins often show mild asymmetry that reinforces the hand-rendered character. The caps read solid and sturdy for short headlines, while the lowercase keeps an easy, conversational flow in longer lines.