Sans Contrasted Pure 13 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, vintage, poster, theatrical, playful, bold, impact, retro display, attention-grabbing, branding, bulb terminals, soft corners, flared strokes, compact apertures, blocky forms.
This typeface is built from heavy, compact forms with pronounced thick–thin modulation and softened, rounded terminals. Many strokes end in subtle bulb-like flares, giving straight stems and bowls a sculpted, ink-trap-like feel without sharp corners. Counters are generally small and tightly enclosed, while curves are broad and weighty, producing a strong, high-impact silhouette. The overall construction reads as sans-led and blocky, but with decorative stroke shaping that adds rhythm and a slightly condensed, vertical presence in text.
Best suited for display work such as posters, large headlines, storefront-style signage, and bold brand marks where a strong, vintage-leaning personality is desirable. It can also work on packaging and editorial feature titles, especially where a compact, high-contrast texture helps create emphasis and hierarchy.
The tone is bold and retro, evoking classic poster lettering and display typography from early-to-mid 20th century ephemera. Its chunky shapes and flared terminals feel theatrical and attention-seeking, with a playful toughness that suits headlines meant to feel confident and characterful rather than neutral.
The design appears intended to deliver maximum impact with a distinctly retro flavor, combining blocky sans foundations with decorative, flared terminals and strong contrast. The goal is clear, memorable display typography that holds attention and conveys character in short text settings.
In the sample text, the dense color and tight internal spaces make it most comfortable at larger sizes, where the stroke modulation and terminal shaping stay clear. The figure set follows the same heavy, sculpted logic, creating strong numeral blocks suited to prominent callouts.