Sans Normal Pedas 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, soft, bold, impact, approachability, playfulness, attention, rounded, bubbly, compact, heavy, blunt.
A heavy, rounded sans with compact proportions and smoothly inflated curves. Strokes are consistently thick with minimal modulation, and terminals are blunt or softly squared rather than sharply cut. Counters are relatively small and circular, giving letters a dense, high-ink look, while spacing stays even and sturdy in text. The forms lean toward geometric simplicity but keep a slightly irregular, hand-shaped warmth in joins and shoulders.
Best suited for display typography where impact and friendliness are key, such as headlines, posters, packaging, brand marks, and bold signage. It also works well for short UI labels or callouts when a warm, approachable emphasis is needed, rather than for dense body copy.
The overall tone is upbeat and approachable, with a cushy, toy-like softness that reads as friendly rather than strict or technical. Its dense blackness and rounded shapes add a confident, attention-grabbing voice that feels casual and contemporary.
The design appears aimed at delivering maximum visual punch with soft, rounded geometry—prioritizing approachability and character while keeping the construction simple and highly legible at larger sizes.
Distinctive chunky numerals and rounded punctuation reinforce the informal character, and the tight apertures/counters make the face feel punchy at display sizes. In longer lines, the heavy weight and compact interior spaces create a strong texture that benefits from generous line spacing and clear size choices.