Sans Normal Peliw 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'FF Sanuk' by FontFont, 'Squad' by Fontfabric, 'Nusara' by Locomotype, 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, playful, chunky, retro, casual, impact, approachability, playfulness, high visibility, simplicity, rounded, soft, bulky, compact, sturdy.
A heavy, rounded sans with compact proportions and softly squared corners throughout. Strokes are broadly uniform and fill in counters aggressively, giving letters a dense, punchy silhouette. Curves are generously smoothed, terminals read blunt rather than tapered, and joins are simplified for a sturdy, poster-like presence. The rhythm is slightly bouncy due to small idiosyncrasies in curve shaping and the way diagonals meet stems, while overall spacing remains straightforward and legible at display sizes.
Best suited to headlines and short bursts of copy where weight and personality matter—posters, packaging fronts, bold brand marks, and large-format signage. It can also work for playful UI headings or social graphics, but its dense counters suggest using it at moderate-to-large sizes for maximum clarity.
The tone is approachable and upbeat, with a warm, cartoon-adjacent friendliness. Its mass and soft geometry create a confident, hearty voice that feels informal and fun rather than technical or austere. The overall impression leans slightly retro and pop, suited to energetic, attention-grabbing messaging.
The design appears intended to deliver maximum impact with a friendly, rounded voice—prioritizing solid silhouettes, simplified shapes, and consistent heaviness for high-visibility display typography.
Round letters such as O and Q appear especially full, with relatively small apertures and counters that emphasize the font’s bold, compact color on the page. Numerals match the same chunky, rounded construction, keeping the set visually consistent for headlines that mix text and numbers.