Serif Normal Upbuh 2 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, fashion, posters, branding, elegant, refined, dramatic, editorial, luxury, display, sophistication, impact, hairline, didone-like, crisp, tall, stylish.
A refined serif with tall proportions and pronounced thick–thin modulation. Vertical stems read as strong, straight pillars while horizontals and connecting strokes taper to hairlines, creating a crisp, high-definition texture. Serifs are fine and clean, generally unbracketed, with sharp terminals that emphasize a sleek, modern rhythm. Counters are narrow and vertical, and the overall spacing favors a tight, runway-like silhouette rather than a broad book face. The numerals follow the same tall, fashion-oriented proportions, with the 0 especially elongated and the 2 and 3 showing clean, sculpted curves.
Well-suited to magazine headlines, fashion and beauty branding, and large-format posters where its tall, high-contrast forms can shine. It can work for short editorial decks, pull quotes, and title pages when ample size and good reproduction are available.
The overall tone is poised and luxurious, with a cool, polished confidence. Its strong vertical emphasis and razor-thin details evoke fashion mastheads and high-end editorial typography, delivering a sense of drama without ornament.
The letterforms appear designed to project modern sophistication through extreme verticality and crisp contrast, prioritizing a premium editorial voice over neutral long-form readability. The consistent, sculpted construction suggests an intention to deliver a distinctive, high-end presence for display settings.
The design’s contrast and delicate hairlines make it most convincing at larger sizes where fine details remain clear. In running text, the narrow width and sharp modulation produce a striking, striped rhythm that feels intentional and display-forward.