Sans Contrasted Isda 7 is a very bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, poster, retro, assertive, sporty, headline, impact, branding, retro display, maximum presence, bold readability, blocky, compact, rounded, notched, bulky.
A heavy, display-oriented sans with compact counters, wide bowls, and a distinctly sculpted, high-contrast feel. Many curves show flattened terminals and subtle notches or wedge-like cut-ins at joins, giving letters a carved, mechanical look rather than a purely geometric one. The lowercase is sturdy with a single-story a and g, and the overall rhythm is dense due to tight apertures (notably in e, s, and c) and short internal openings. Numerals and capitals share the same bulky proportions and simplified, closed forms, maintaining a consistent, emphatic texture in text.
Best suited to large-size applications where its carved details and tight apertures remain legible—headlines, posters, bold brand marks, and packaging titles. It can also work for short bursts of text (pull quotes, labels, signage) when set with generous tracking and leading to manage its dense overall color.
The tone is bold and attention-grabbing, with a retro-industrial personality that reads confident and slightly aggressive. Its sculpted shapes and compressed apertures add a sporty, headline-driven energy, making it feel made for impact rather than neutrality.
The likely intention is a high-impact display sans that combines modern block shapes with retro, sculpted detailing. It appears designed to deliver a strong, memorable silhouette in branding and editorial headline contexts while retaining consistent structure across caps, lowercase, and numerals.
The design relies on strong silhouette and mass: counters stay small, curves are broad, and several glyphs use angled cutaways that create a distinctive "chiseled" signature. In paragraphs, the dark color builds quickly, so spacing and size become important to preserve clarity in smaller settings.