Sans Other Bidaw 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kirshaw' by Kirk Font Studio, 'Endeavor' by Lucas Tillian, 'Harmonia Sans' by Monotype, 'Almarose' by S&C Type, 'Soleil' by TypeTogether, 'URW Form' by URW Type Foundry, and 'Elpy' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, quirky, friendly, casual, hand-cut, expressiveness, approachability, handmade feel, display impact, rounded terminals, slanted cuts, soft geometry, open counters, lively rhythm.
A heavy, soft-edged sans with slightly irregular, hand-cut construction. Strokes are consistently thick with minimal contrast, while many terminals end in angled or subtly curved cuts that create a lively, non-mechanical rhythm. Curves are generous and counters stay fairly open, helping large text remain readable despite the intentionally uneven feel. Proportions vary from glyph to glyph, giving the alphabet a bouncy texture rather than strict geometric uniformity.
Best suited to headlines and short display copy where its playful irregularity can be a feature rather than a distraction. It can work well for packaging, event posters, casual branding, and kid-focused or upbeat editorial moments, especially at medium-to-large sizes.
The overall tone is upbeat and informal, with a crafted, whimsical character that feels more human than technical. Its quirky terminal angles and gentle wobble suggest approachability and humor rather than neutrality or authority.
The design appears intended to translate a cut-paper or marker-made feel into a sturdy sans structure, combining clear letterforms with deliberate irregularities for personality and warmth.
In the sample text, the lively letterfit and uneven edge behavior become more pronounced at larger sizes, where the font reads as intentionally expressive. The numerals and uppercase maintain the same hand-cut logic, keeping a cohesive personality across sets.