Sans Normal Ombuy 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Apres' by Font Bureau; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; 'Provan' and 'Provan Formal' by Matteson Typographics; and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, modern, confident, approachable, punchy, impact, clarity, modernity, approachability, simplicity, geometric, rounded, clean, solid, compact.
A heavy, geometric sans with smooth circular bowls and a generally compact, even rhythm. Strokes are uniform with minimal modulation, terminals are clean and mostly straight-cut, and counters stay fairly open for a dense weight. Uppercase forms read sturdy and symmetrical, while lowercase shows a single-storey a and g, giving the face a simplified, contemporary construction. Numerals are strong and straightforward, with rounded forms that match the letters’ consistent curvature.
Best suited for headlines and display settings where a strong, contemporary sans is needed—such as posters, branding systems, packaging, and bold UI or wayfinding moments. It can also work for short text blocks or pull quotes when generous spacing and size are used to preserve readability.
The overall tone is modern and friendly, with a confident, no-nonsense presence. Its rounded geometry and simplified lowercase inject approachability, while the dense weight and tight, steady rhythm make it feel assertive and attention-getting.
The design appears intended to deliver a clean, geometric sans voice with high visual impact and broad contemporary appeal. Its simplified forms and consistent stroke logic prioritize immediacy and legibility at larger sizes, aiming for a versatile, modern workhorse feel in display-led applications.
In text, the face produces a dark, unified texture and maintains clarity through open apertures and clear counters. The geometric construction is especially evident in round letters (C, O, Q) and in the simplified single-storey lowercase forms, which reinforce a clean, contemporary feel.