Sans Superellipse Huraw 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'European Sans Pro' by Bülent Yüksel, 'Panton' by Fontfabric, 'Helvetica Now' by Monotype, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, bold, friendly, modern, playful, confident, impact, approachability, modern branding, headline punch, geometric consistency, rounded, compact, sturdy, soft corners, high impact.
A heavy, monoline sans with generously rounded corners and superellipse-like curves that read as soft rectangles rather than perfect circles. Strokes are thick and even, with compact counters and tight interior spaces in letters like a, e, and s, creating a dense, poster-ready texture. Terminals are blunt and squared-off, while joins and corners are consistently softened, producing a cohesive, cushiony geometry. Uppercase forms are broad and stable, and the lowercase shows a single-storey a and g with simple, sturdy construction; numerals are similarly blocky with rounded edges for uniform color in text.
Best suited to headlines, short statements, and branded messaging where strong presence and a friendly modern feel are desired. It works well for packaging, signage, app or product marketing, and logo wordmarks that benefit from rounded, high-impact letterforms.
The overall tone is upbeat and approachable while still feeling assertive. Its rounded geometry and chunky mass give it a friendly, contemporary personality that can feel playful or sporty depending on color and layout, without drifting into novelty.
The design appears intended to deliver maximum emphasis with a soft, approachable edge—combining chunky, straightforward construction with rounded-corner geometry for a contemporary, brand-ready voice.
The font’s tight apertures and thick joins emphasize silhouette over internal detail, which boosts impact at large sizes but can make small sizes feel darker and more compact. Curved letters maintain a consistent superelliptical rhythm, helping headlines look even and controlled across mixed-case settings.