Sans Normal Orlab 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Helvetica Now' by Monotype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'LFT Etica' by TypeTogether, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, sporty, punchy, poster-ready, impact, clarity, approachability, modern branding, blocky, rounded, compact, high-impact, sturdy.
A heavy, rounded sans with broad strokes, compact counters, and a strong, even color on the page. Curves are smoothly modeled and terminals are clean and blunt, giving letters a solid, carved-from-shapes feel. Proportions skew contemporary and utilitarian: wide bowls in forms like O/C/G, straightforward verticals, and simplified joins that keep silhouettes clear at large sizes. Numerals are similarly robust, with generous mass and minimal interior space for maximum impact.
Well suited to short, high-visibility settings such as headlines, posters, storefront or event signage, and bold brand marks. It also works for packaging and labels where a compact, sturdy voice is needed, while longer paragraphs benefit from larger sizes and relaxed spacing.
The overall tone is confident and approachable, with a slightly sporty, headline-forward energy. Its rounded geometry and dense weight create a friendly presence while still feeling assertive and attention-grabbing.
The design appears intended to deliver maximum impact with simple, rounded forms that remain legible and consistent in display use. Its emphasis on bold silhouettes and smooth geometry suggests a focus on contemporary branding and attention-first typography rather than delicate detail.
In text samples the dense shapes create strong emphasis and a tight texture, especially where counters are small (e, a, s). The design reads best when given breathing room through tracking and line spacing, helping prevent the dark color from feeling crowded in longer lines.