Sans Normal Armuy 20 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Gullying' by Din Studio (names referenced only for comparison).
Keywords: ui text, wayfinding, forms, body text, presentations, neutral, clean, modern, utilitarian, corporate, clarity, readability, versatility, neutrality, modernization, geometric, open apertures, smooth curves, even rhythm, clear numerals.
This sans serif shows smooth, largely circular bowls and consistent, low-modulation strokes. Proportions are straightforward and contemporary, with a notably tall x-height that keeps lowercase forms large and legible. Curves are clean and continuous, joins are tidy, and terminals are simple and unembellished, producing an even texture across lines of text. Spacing and sidebearings read balanced, and the numerals share the same plainspoken geometry and steady weight distribution as the letters.
It is well suited to interface text, dashboards, forms, and general-purpose editorial or corporate communication where consistent rhythm and quick recognition matter. The tall lowercase and clear numeral forms also make it a good fit for labels, product documentation, and signage-style information design.
The overall tone is neutral and modern, prioritizing clarity over personality. It feels practical and calm, with a straightforward voice suited to informational and brand-agnostic typography.
The design appears intended as a dependable, general-purpose sans that stays out of the way: clean geometry, minimal stroke contrast, and a large, readable lowercase for everyday on-screen and print use.
Round letters like O/C/G and the lowercase bowls keep a friendly softness, while the capitals maintain a disciplined, geometric presence. The combination of large lowercase and simple detailing supports readability at smaller sizes and a crisp, contemporary look at larger sizes.