Sans Normal Akriz 12 is a bold, normal width, monoline, upright, short x-height font visually similar to 'Halis Grotesque' by Ahmet Altun, 'Guess' by DearType, 'Postmark Display' by Milan Pleva, and 'Glorich' by Sarid Ezra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, workmanlike, impact, clarity, approachability, versatility, rounded, geometric, sturdy, compact, high contrast openings.
A heavy, rounded sans with simple, geometric construction and a compact overall footprint. Curves are smooth and broadly circular, while corners are softened rather than sharply squared, giving the forms a sturdy, approachable presence. Strokes stay visually consistent, with open counters and clear apertures that keep letters from clogging at display sizes. Proportions skew slightly compact, with short extenders and a relatively low lowercase profile compared to the capitals.
Best suited to headlines and short to medium blocks where a bold, compact texture is desirable—such as posters, packaging, branding lockups, and signage. The rounded, open construction also works well for UI labels and callouts when strong emphasis is needed without an overly sharp or technical feel.
The font reads as contemporary and pragmatic, with a friendly warmth coming from its rounded geometry. Its weight and compact rhythm make it feel confident and headline-forward, while the clean, uncomplicated shapes keep the tone neutral and broadly usable.
The design appears intended to deliver a straightforward, geometric sans with a warm, rounded edge—prioritizing strong impact, uniform rhythm, and easy recognition in display settings.
Uppercase forms appear strongly geometric with even curvature, and the lowercase maintains the same rounded logic with plain, sturdy terminals. Numerals match the letterforms in weight and roundness, reinforcing a cohesive, signage-like texture in mixed text.