Sans Normal Apguh 3 is a regular weight, normal width, monoline, upright, short x-height font visually similar to 'Neue Kabel' by Linotype (names referenced only for comparison).
Keywords: ui text, branding, headlines, wayfinding, editorial, modern, friendly, clean, approachable, neutral, clarity, versatility, modernity, approachability, geometric, rounded, open counters, high contrast-free, compact.
A clean sans with geometric construction and smooth, circular curves. Strokes are even and consistent, with rounded bowls and open counters that keep shapes clear at display and text sizes. Uppercase forms are straightforward and balanced, while lowercase shows a compact profile with a relatively low x-height and generous roundness in letters like a, e, o, and g. Terminals are mostly flat and crisp, with simple joins and a restrained, systematic rhythm that reads orderly without feeling rigid.
Works well for interface typography, product branding, and general-purpose editorial layouts where a neutral, contemporary sans is needed. The consistent stroke and open forms also make it suitable for signage and wayfinding, while its rounded character supports approachable marketing and packaging applications.
The overall tone is modern and friendly, with a calm, utilitarian clarity. Its rounded geometry softens the voice, making it feel approachable and contemporary rather than technical or severe.
The design appears intended as a dependable, geometric sans that balances clarity with a softer, more personable feel. It emphasizes consistent structure and legibility while maintaining a contemporary, broadly usable voice across headlines and text.
The figures follow the same geometric logic as the letters, with clear, open shapes that suit UI-like contexts. Spacing appears even and unshowy, supporting smooth word shapes in running text and punchy clarity in short headlines.