Sans Normal Bodam 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: ui text, body copy, signage, editorial, presentations, neutral, modern, clean, pragmatic, friendly, clarity, versatility, neutrality, modern utility, monoline, geometric, rounded, open apertures, high legibility.
A clean, monoline sans with broadly geometric construction and smoothly rounded curves. Bowls and counters are open and circular, with even stroke widths and minimal modulation. Terminals are mostly straight and crisply cut, while joins stay simple and sturdy, producing a calm, consistent rhythm in text. Proportions feel balanced and contemporary, with clear differentiation between similar forms (e.g., I/l and O/0) and a straightforward, utilitarian numeral set.
Well-suited to interface typography, product labeling, and general-purpose editorial settings where clarity and consistency are priorities. It also works cleanly for wayfinding and short headlines, providing a straightforward, contemporary voice without excessive stylistic baggage.
The overall tone is neutral and modern, with a lightly friendly warmth from the rounded shapes rather than overt personality. It reads as dependable and unobtrusive, aiming to support content without drawing attention to itself.
The design appears intended as a general-purpose, highly legible sans for everyday communication. Its geometric lean and even color suggest an emphasis on clarity, consistency, and broad usability across both display and text contexts.
Uppercase forms feel stable and slightly geometric, while lowercase maintains clear, open shapes that hold up well at reading sizes. The ampersand appears simple and contemporary, matching the font’s restrained, functional character.