Sans Normal Vimoj 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Inerta' by Mint Type, 'Axiforma' by Monotype, and 'Halcom' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, modern, energetic, confident, impact, motion, approachability, modernity, visibility, rounded, oblique, soft corners, geometric, compact joins.
A slanted sans with thick, even strokes and rounded terminals that keep the silhouettes smooth and approachable. The letterforms lean consistently and feel broadly proportioned, with generous curves in C/G/O and softened corners throughout. Counters are open and sturdy rather than delicate, and the overall construction reads as geometric with mild humanist easing in joins and curves. Numerals match the same weight and rounding, producing a cohesive, punchy color in both display and short text.
Best suited to headlines, brand marks, packaging, and promotional graphics where a bold, forward-leaning voice helps convey energy. It also works well for short UI callouts, labels, and signage where high visual impact is more important than extended reading comfort.
The overall tone is upbeat and athletic, with a forward-leaning stance that suggests motion and momentum. Its rounded shapes add warmth, while the heavy presence communicates confidence and immediacy, making it feel contemporary and promotional rather than formal.
The design appears intended as an energetic, contemporary sans for display-forward communication, pairing strong weight with rounded geometry to stay friendly while remaining highly attention-grabbing.
Round punctuation and dots stay prominent at this weight, and the italic angle is strong enough to be clearly expressive without distorting basic readability. The combination of wide set and heavy strokes creates a dense, headline-ready texture that can dominate a layout if used in long paragraphs.