Sans Normal Kemey 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Matt' by Fontfabric, 'Leto Text Sans' by Glen Jan, 'Malva' by Harbor Type, 'Motiva Sans' by Plau, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, modern, energetic, friendly, emphasis, momentum, impact, modernity, approachability, slanted, rounded, geometric, punchy, clean.
A heavy, forward-slanted sans with smooth, rounded geometry and broadly circular bowls. Strokes stay consistently thick with minimal modulation, giving the design a compact, muscular texture. Terminals are clean and largely straight-cut, while curves are generous and even, producing clear counters and sturdy letterforms. Spacing reads slightly tight in the sample text, reinforcing a dense, high-impact rhythm that holds up well at larger sizes.
Best suited to display applications where impact and motion are desirable—headlines, posters, brand marks, and packaging. The strong slant and dense typographic color also work well for short emphatic UI or advertising callouts, while longer paragraphs may feel heavy due to the tight, high-ink texture.
The overall tone is assertive and energetic, with a contemporary, sporty feel driven by the strong weight and pronounced slant. Rounded forms soften the voice, keeping it approachable rather than aggressive, while the steady stroke width maintains a straightforward, no-nonsense clarity.
The design appears intended to deliver bold, modern emphasis with a sense of speed and confidence, pairing geometric roundness with a strong slanted stance for attention-grabbing typography that remains friendly and legible in display sizes.
The caps present a stable, geometric structure with broad curves and simplified joins, while the lowercase leans into round, single-storey forms that keep the texture smooth and uniform. Numerals match the same sturdy, rounded construction, supporting a cohesive typographic color across mixed alphanumeric settings.