Sans Normal Direk 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, educational, packaging, branding, friendly, casual, playful, approachable, hand-drawn, human warmth, casual readability, friendly branding, soft neutrality, rounded, soft, open, informal, quirky.
A rounded sans with a gently hand-drawn feel, showing subtly irregular curves and slight stroke wobble that keeps the texture lively without becoming messy. Proportions are relaxed and open, with circular counters and a mild, natural taper at joins rather than crisp geometric terminals. Spacing reads even in text, and the overall rhythm favors smooth bowls and simple, uncluttered letterforms that stay legible at paragraph sizes.
Well-suited to friendly interfaces, educational materials, children’s or family-oriented communications, and everyday branding where warmth matters more than formal neutrality. It can also work for packaging and short-to-medium editorial text when a casual, personable tone is desired.
The tone is warm and informal, suggesting a human touch rather than strict precision. Its soft rounding and mild irregularity create a friendly, conversational voice that feels approachable and lightly playful.
Designed to provide a clean sans foundation while introducing gentle, hand-rendered irregularity for approachability. The intent appears to balance readability with a personable, informal character that adds charm in both display lines and continuous reading.
The numerals follow the same rounded, casual construction as the letters, maintaining consistent color in mixed text. The sample text shows a comfortable reading flow with clear silhouettes and a calm, steady baseline, while still preserving the handmade character in curves and terminals.